ASDA vs Iceland — Price Comparison 2026
30 shared products compared · Updated 9 November 2026
14
ASDA wins
0
Tied
16
Iceland wins
Iceland is cheaper overall (16 out of 30 products)
Product
ASDA
Iceland
Persil Non Bio 4 in 1 Fast-Dissolving Laundry Capsules 48 Washes
£16.50
£6.50
Kendamil Goat Follow-On Milk Stage 2 6-12 Months 800g
£20.48
£11.00
Budweiser Lager Beer 12 X 300Ml
£4.72
£13.75
Aptamil Advanced 1 First Baby Milk Formula Liquid Ready to Feed from Birth 4x200ml
£13.50
£4.75
® NATURAL GOODNESS™ Grain Free Wet dog Food Tins Mixed in Loaf 6x400g
£13.74
£5.50
Energy Drink 250ml 12 Pack
£16.17
£24.00
Fairy Non Bio Big One Washing Liquid Pods 21 washes
£10.00
£5.50
Harrington's Rich In Salmon & Potato Dry Dog Food
£28.64
£25.00
Bold Laundry Detergent Liquid Pod Spring Awakening 22 Washes
£15.99
£9.75
Thorntons Classic Collection Of Milk, Dark & White Chocolate 449G
£11.50
£7.00
Wilkinson Sword Sensitive Shave Cream for Men
£8.50
£3.00
L'Oreal Paris, Blurfiller Blurring Lip Contour, 601 Worth it
£11.00
£5.50
Pampers Premium Protection Size 5 32 Nappies
£6.00
£10.00
Surf Tropical Lily Liquid Laundry Washing Detergent 35 Washes
£9.00
£4.00
Pet Cooling Mat Grey
£10.00
£5.00
Washing Liquid, 38 Washes, Original
£7.00
£15.00
Gordon's London Dry Gin 70CL
£14.50
£19.50
Elephant Atta Medium Chapatti Flour
£7.50
£12.00
The Kraken Black Spiced Rum
£8.00
£12.50
Reese's Peanut Butter Cups 3 x 42g packs
£1.35
£6.00
Southern Comfort Liqueur with Whiskey Flavouring 70cl
£16.34
£20.50
Jahan Premium Chicken Shawarma Kebab Meat 1kg
£5.98
£10.00
Head & Shoulders Sensitive Shampoo
£2.50
£6.50
Sudafed Plus Blocked Nose Spray
£7.00
£3.00
Liquid Laundry Detergent Gel 63 Washes
£9.50
£6.00
Red Bull Sugar Free Energy Drink 12 x 250ml
£15.43
£11.50
Classique Instant Coffee 100g
£4.20
£8.00
Harry Ramsdens 2 Jumbo Battered Atlantic Cod Fillets 500g
£5.00
£8.75
Harry Ramsden's 2 Battered Haddock Fillets 500g
£5.00
£8.75
Wagg Meaty Goodness Adult Complete Chicken Dinner 12kg
£15.74
£12.00
More Comparisons
Tesco vs ASDA
Tesco vs Sainsbury's
Tesco vs Waitrose
Tesco vs Iceland
Tesco vs Aldi
Tesco vs Morrisons
Tesco vs Ocado
Tesco vs M&S
Tesco vs Lidl
Tesco vs Co-op
Tesco vs Dunnes
Tesco vs Heron Foods
ASDA vs Sainsbury's
ASDA vs Waitrose
ASDA vs Iceland
ASDA vs Aldi
ASDA vs Morrisons
ASDA vs Ocado
ASDA vs M&S
ASDA vs Lidl
ASDA vs Co-op
ASDA vs Dunnes
ASDA vs Heron Foods
Sainsbury's vs Waitrose
Sainsbury's vs Iceland
Sainsbury's vs Aldi
Sainsbury's vs Morrisons
Sainsbury's vs Ocado
Sainsbury's vs M&S
Sainsbury's vs Lidl
Sainsbury's vs Co-op
Sainsbury's vs Dunnes
Sainsbury's vs Heron Foods
Waitrose vs Iceland
Waitrose vs Aldi
Waitrose vs Morrisons
Waitrose vs Ocado
Waitrose vs M&S
Waitrose vs Lidl
Waitrose vs Co-op
Waitrose vs Dunnes
Waitrose vs Heron Foods
Iceland vs Aldi
Iceland vs Morrisons
Iceland vs Ocado
Iceland vs M&S
Iceland vs Lidl
Iceland vs Co-op
Iceland vs Dunnes
Iceland vs Heron Foods
Aldi vs Morrisons
Aldi vs Ocado
Aldi vs M&S
Aldi vs Lidl
Aldi vs Co-op
Aldi vs Dunnes
Aldi vs Heron Foods
Morrisons vs Ocado
Morrisons vs M&S
Morrisons vs Lidl
Morrisons vs Co-op
Morrisons vs Dunnes
Morrisons vs Heron Foods
Ocado vs M&S
Ocado vs Lidl
Ocado vs Co-op
Ocado vs Dunnes
Ocado vs Heron Foods
M&S vs Lidl
M&S vs Co-op
M&S vs Dunnes
M&S vs Heron Foods
Lidl vs Co-op
Lidl vs Dunnes
Lidl vs Heron Foods
Co-op vs Dunnes
Co-op vs Heron Foods
Dunnes vs Heron Foods
About This Comparison
We compare ASDA and Iceland prices across 30 products available at both stores. Iceland is cheaper on 16 products (53%), saving an average of £5.72 per item. Prices include loyalty card deals and are updated daily.
Never overpay for groceries
Compare prices across 13 UK supermarkets and get alerts when prices drop.