Iceland Prices & Deals
5895 products tracked · Updated 21 July 2026
How Iceland Compares
Out of 31043 products available at multiple stores, Iceland is the cheapest option for 1712 (5.5%). It ranks #7 overall for cheapest prices.
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Iceland FAQ
Is Iceland the cheapest supermarket in the UK?
Iceland is the cheapest option for 1712 out of 31043 products we compare across stores. It currently ranks #7 overall. The cheapest supermarket depends on what you buy — use Basketr to compare prices on your specific shopping list.
How many products does Iceland have on offer?
Iceland currently has 1970 products on offer. We update prices daily from all 13 UK supermarkets so you always see the latest deals.
How does Iceland compare to other supermarkets?
We compare 5895 Iceland products against 12 other UK supermarkets. See our head-to-head comparisons: Iceland vs Tesco, Iceland vs ASDA, Iceland vs Sainsbury's, Iceland vs Waitrose.